Digital transformation is the redesign of an organisation to generate value through the continuous, large-scale adoption of technology. A clear and focused digital transformation strategy, supported by defined capabilities, is critical for organisations to compete and survive. Digital transformation is not a one-time project; most executives will embark on this journey for the rest of their careers.
What capabilities are required to succeed in a digital transformation?
A successful digital transformation strategy requires a series of coordinated actions. Rewired identifies six key qualities for a successful digital transformation:
A clear strategy focused on business value. Companies should focus their transformation on specific areas (customer journeys, procedures, or functions) that generate significant business value. The transformation should be guided by a roadmap detailing the solutions and resources needed to implement changes in priority areas.
What are the key management roles in a digital transformation?
A positive digital transformation affects a wide range of organisational functions, allowing them to interact in new ways. This requires a massive and coordinated investment. The CEO is the only person capable of achieving this level of sustainable change. One of the most critical roles of the CEO is to ensure alignment, commitment, and accountability from senior management. Without any of these factors, digital transformation progress can quickly stall.
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